In this episode of The Personal Side of Business, I sit down with marketing strategist, fractional CMO, and author Jonathan Lo to discuss why empathy is becoming one of the most valuable assets in modern marketing. From his beginnings in engineering and humanitarian work to leading marketing initiatives for multi-billion-dollar organizations, Jonathan shares the lessons that shaped his unique approach to business growth.
We dive into his new book, Keeping People Interested, explore the powerful "97% Rule," discuss how AI is changing marketing, and examine why companies that focus on serving people—not just selling to them—are positioned to win in the long run.
In This Episode:
✅ Why empathy is a competitive advantage in business
✅ The "97% Rule" every entrepreneur should understand
✅ How AI is transforming marketing and customer behavior
✅ Why branding matters more than ever
✅ The balance between data, psychology, and creativity
✅ How businesses can build long-term customer loyalty
✅ What keeps people interested in a crowded marketplace
Memorable Quote:
"To keep people interested, you need to be interested in them."
Whether you're an entrepreneur, business owner, marketer, or leader looking to strengthen customer relationships, this conversation is packed with practical insights you can apply immediately.
Connect with Jonathan Lo
📖 Keeping People Interested https://www.amazon.com/dp/B0GX2TT34C
🌐 www.jonathanklo.com
💼 LinkedIn: Jonathan Lo https://www.linkedin.com/in/jonathanlo7/
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