In this episode of The Personal Side of Business, I sit down with marketing expert Amber Gaige to break down what most business owners are missing when it comes to attracting the right customers, increasing sales, and actually understanding buyer intent.
Amber shares how growing up in a family of entrepreneurs shaped her perspective on marketing, why “just running ads” isn’t enough, and how aligning your messaging with real customer pain points can completely change your business.
We also dive into:
Why marketing and sales are directly connected
How to identify if your business has a marketing problem
The power of buyer intent and targeting the right audience
Why personal branding is becoming essential for entrepreneurs
How AI is changing marketing (and where it still falls short)
Why video content is no longer optional
If you’ve ever felt like your marketing isn’t working — or you’re not sure where to start — this conversation will give you clarity.
🎙️ About Amber Gaige:
Amber helps business owners simplify marketing by focusing on strategy, intent, and data-driven decisions that actually lead to growth.
👉 Subscribe for more real conversations about the personal side of business.
to check out Amber's website, go to: https://farbeyondmarketing.com/
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