In this episode of The Personal Side of Business, I sit down with Kate Assaraf, founder and CEO of Dip, a sustainable hair care company that has built a thriving national brand while staying committed to independent retailers and local communities.
Kate shares how she grew Dip by knocking on doors across the country, why she refuses to undercut small businesses by selling on Amazon, and how a customer-first philosophy has helped build incredible loyalty. She also opens up about losing her manufacturer overnight, building her own factory from scratch, creating a product that works for virtually every hair type, and why empathy can be a competitive advantage in business.
If you're an entrepreneur, retailer, or anyone interested in building a business with purpose, this conversation is packed with actionable insights.
In this episode you'll learn:
Why Kate refuses to sell on Amazon
How Dip grew through independent retailers
The importance of building products people actually love
Recovering after losing an entire manufacturer
How purpose and profitability can work together
Why community businesses matter more than ever
The marketing philosophy that's helping Dip stand out
If you enjoy conversations about entrepreneurship, leadership, and the human side of building a business, be sure to subscribe for more interviews every week.
Connect with Kate Assaraf & Dip:
🌐 https://dipalready.com
📸 Instagram: @dipalready
To support the Surfrider Foundation and learn what they are doing to protect the planet, www.surfrider.org
You can check out more episodes at www.personalsideofbusiness.com
To get a free quote for your business go to https://nextinsurance.sjv.io/c/6631326/1392804/14516